Pay-Per-Click (PPC) and Google Ads
Master PPC & Google Ads in our 5-day course. Learn to create, manage, and optimize campaigns for better ROI with expert insights and advanced strategies.
Course Description
Introduction
This professional course on Pay-Per-Click (PPC) and Google Ads is designed to equip participants with the skills and knowledge required to effectively design, implement, and manage PPC campaigns. This comprehensive program will guide you through the fundamentals of PPC marketing, advanced strategies for optimization, and the use of Google Ads to maximize your business reach and return on investment (ROI).
- Understand the fundamentals of PPC and Google Ads.
- Learn to create and manage PPC campaigns effectively.
- Develop skills to analyze and optimize campaigns for better ROI.
- Understand keyword research and bidding strategies.
- Gain insights into measuring and reporting campaign performance.
Course Outlines
Day 1: Introduction to PPC and Google Ads
- Overview of Digital Marketing and its Importance
- Understanding Pay-Per-Click Advertising
- Introduction to Google Ads Platform
- Key Terminologies and Concepts
- Setting Objectives for PPC Campaigns
Day 2: Setting Up Your First Google Ads Campaign
- Creating a Google Ads Account
- Understanding Campaign Structure
- Ad Formats and When to Use Them
- Targeting Options: Audience, Location, and Devices
- Setting Budgets and Bidding Strategies
Day 3: Keyword Research and Optimization
- Introduction to Keywords and Their Importance
- Tools for Conducting Keyword Research
- Optimizing Keyword Lists
- Negative Keywords and Their Usage
- Quality Score and Its Impact
Day 4: Analyzing and Reporting on Campaign Performance
- Understanding Google Ads Metrics
- Using Google Analytics for PPC
- Creating Reports and Dashboards
- Analyzing Campaign Performance: What to Look For
- Adjusting Strategies Based on Data Insights
Day 5: Advanced Techniques and Best Practices
- Remarketing Strategies
- A/B Testing for Ads
- Advanced Bidding Strategies
- Ad Extensions and Their Benefits
- Exploring the Future of PPC and Google Ads
Upcoming Sessions
| Location | Price | Dates | Action |
|---|---|---|---|
Kuala Lumpur(Malaysia) | $6,000 | Mar 08, 2026 → Mar 12, 2026 | |
London(United Kingdom) | $6,000 | Mar 08, 2026 → Mar 12, 2026 | |
Dubai(United Arab Emirates) | $5,000 | Mar 08, 2026 → Mar 12, 2026 | |
Kuala Lumpur(Malaysia) | $6,000 | Mar 15, 2026 → Mar 19, 2026 | |
London(United Kingdom) | $6,000 | Mar 15, 2026 → Mar 19, 2026 | |
Dubai(United Arab Emirates) | $5,000 | Mar 15, 2026 → Mar 19, 2026 | |
Kuala Lumpur(Malaysia) | $6,000 | Mar 22, 2026 → Mar 26, 2026 | |
London(United Kingdom) | $6,000 | Mar 22, 2026 → Mar 26, 2026 | |
Dubai(United Arab Emirates) | $5,000 | Mar 22, 2026 → Mar 26, 2026 | |
Kuala Lumpur(Malaysia) | $6,000 | Mar 29, 2026 → Apr 02, 2026 |
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